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Bootleg Salsa Series
Client
Jardines Salsa
Prompt
Experiential campaign for new bootleg salsa series
Type
Experiential (Food truck) & print
Date
Spring 2021
Jardines encourages experimentation by combining their bizarre salsa flavors with classic bar food.
The food truck positions itself in high traffic areas between 9pm and 1am. The target audience is young adults near bars or lounges willing to experiment with their cravings.



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