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Bootleg Salsa Series

Client

Jardines Salsa

Prompt

Experiential campaign for new bootleg salsa series

Type

Experiential (Food truck) & print

Date

Spring 2021

Jardines encourages experimentation by combining their bizarre salsa flavors with classic bar food.

The food truck positions itself in high traffic areas between 9pm and 1am. The target audience is young adults near bars or lounges willing to experiment with their cravings.

mockup truck.jpg
Jardiens Food truck.jpg
spotify mockup bar.jpg
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